(Guides · SEO and sharing)
SEO and sharing
Vale writes clean, standard metadata on every page. Most of it comes from what you already enter in the Shopify admin: product titles and descriptions, collection images and the store's social sharing image.
Titles and descriptions
- Page title
- The page title, then tags on filtered pages, then the page number, then your store name
- Meta description
- From the product, collection, article or page description, or your store's homepage description. Edit them under each item's Search engine listing
- Canonical URL
- On every page
- Language
- The page language and right-to-left direction where needed
Social sharing
Each page has Open Graph and X (Twitter) card tags: product pages share as products with their price, articles share as articles with dates and tags, and everything else as a website.
The image is the product, collection or article image. For other pages it is the social sharing image you set in Online Store > Preferences. If none is set, Vale falls back to your brand cover image, then your brand logo (Settings > Brand), then the theme logo.
Upload a 1200 x 628px social sharing image in Online Store > Preferences, and add your social profiles in Theme settings > Social media. The X handle is read from your X link.
Structured data
| Type | Where |
|---|---|
| Organization, WebSite with search | Home page |
| Product | Product pages |
| BreadcrumbList | Products, collections, articles |
| BlogPosting | Articles (setting on the Article section, on by default) |
| Blog | Journal index |
| FAQPage | Collapsible content, only when Add FAQ structured data is on |
Pages kept out of search
Vale asks search engines not to index search results, the cart, the password and 404 pages, customer account pages, and collection pages with an active filter or a non-default sort. Plain collection pages, tag pages and paginated pages stay indexable.
Languages and markets
Shopify adds hreflang links for your languages and markets automatically, so Vale doesn't print its own. The country and language selectors are in the header and footer settings.
Favicon
Upload a square image in Theme settings > Logo & favicon > Favicon (square, at least 192 × 192px). Vale serves it at 32px and 192px, plus a 180px icon for iOS home screens.