Vale (Theme documentation)

(Sections · Scroll)

Scroll sections

Vale's scroll-interactive sections are slow and deliberate: light switching on, frames opening, words brightening. They use CSS scroll-driven animations where the browser supports them, with a small fallback that only runs while the section is on screen.

(Motion settings)

Every scroll section has Animate on scroll (on/off) and Intensity. With "Animate on scroll" off, with reduced motion turned on in the visitor's system, without JavaScript and inside the theme editor, the section shows its final state: still, complete and readable. Pinned sections use sticky positioning, so nothing jumps.

Scroll: room lights up

01 · lights-on
Scroll motionAdd section
Screenshot of the Scroll: room lights up section in the Vale preset.
Scroll: room lights up, as it looks in the Vale preset (captured part-way through its scroll).

The evening moment. The section pins for a short run of scroll: the room starts near-black, warm lamp pools bloom one after another at the points you place (lamp blocks, like hotspots), the headline lights in step and a mono readout ticks from 17:40 to 19:10. Optionally it ends with the lamp products.

Tip: Place each lamp with its horizontal and vertical position, and link a product to list it at the end.

Key settings

  • Image
  • Eyebrow label
  • Show bronze dot
  • Heading
  • Text
  • Button label
  • Button link
  • ReadoutTime of day · Light level (lux) · None
  • Start time
  • End time
  • Show lamp products at the end
  • Products label
  • Show quick add
  • HeightTall · Full screen
  • Text positionBottom · Center
  • Text backdrop strength
  • Animate on scroll
  • Scroll lengthShort · Medium · Long
  • Intensity
Blocks (1)
Lamp
Horizontal position, Vertical position, Pool size, Product, Label

Scroll: expanding image

02 · frame-expand
Scroll motionAdd section
Screenshot of the Scroll: expanding image section in the Vale preset.
Scroll: expanding image, as it looks in the Vale preset (captured part-way through its scroll).

A small framed image in the middle of the page opens to full bleed as you scroll; the caption fades in last.

Key settings

  • Eyebrow label
  • Heading
  • Side note
  • Image
  • Caption
  • Credit
  • Animate on scroll
  • Intensity

Scroll: stacking cards

04 · stacked-plates
Scroll motionAdd section
Screenshot of the Scroll: stacking cards section in the Vale preset.
Scroll: stacking cards, as it looks in the Vale preset (captured part-way through its scroll).

Chapter cards pin and stack over one another; each settles back slightly as the next slides over it.

Key settings

  • Eyebrow label
  • Heading
  • Side note
  • Animate on scroll
  • Intensity
Blocks (1)
Card
Image, Label, Heading, Text, Link label, Link

Scroll: words light up

05 · kinetic-manifesto
Scroll motionAdd section
Screenshot of the Scroll: words light up section in the Vale preset.
Scroll: words light up, as it looks in the Vale preset (captured part-way through its scroll).

A large manifesto whose words brighten from muted to ink as a reading line passes them.

Tip: Wrap words in *asterisks* to set them in the serif italic.

Key settings

  • Eyebrow label
  • Show bronze dot
  • Text
  • Signature
  • Link label
  • Link
  • Text sizeLarge · Medium
  • Animate on scroll
  • Intensity

Scroll: image in a word

06 · text-mask
Scroll motionAdd section
Screenshot of the Scroll: image in a word section in the Vale preset.
Scroll: image in a word, as it looks in the Vale preset (captured part-way through its scroll).

A giant word with a photograph or a muted looping video inside its letters. It starts enormous and settles to its natural size; the caption arrives last.

Key settings

  • Word
  • Image
  • Video
  • Eyebrow label
  • Caption
  • Button label
  • Button link
  • Animate on scroll
  • Intensity
  • Zoom focus

Scroll: drawn timeline

07 · drawn-line
Scroll motionAdd section
Screenshot of the Scroll: drawn timeline section in the Vale preset.
Scroll: drawn timeline, as it looks in the Vale preset (captured part-way through its scroll).

A hairline route draws itself down the page, meandering from point to point (years, places, chapters). Each point lights when the line reaches it.

Key settings

  • Eyebrow label
  • Heading
  • Side note
  • Animate on scroll
  • Intensity
Blocks (1)
Point
Label, Heading, Text, Image

Scroll: drifting images

08 · parallax-diptych
Scroll motionAdd section
Screenshot of the Scroll: drifting images section in the Vale preset.
Scroll: drifting images, as it looks in the Vale preset (captured part-way through its scroll).

Two photographs drifting at slightly different rates with text set between them.

Key settings

  • First image
  • First caption
  • Second image
  • Second caption
  • Eyebrow label
  • Heading
  • Text
  • Button label
  • Button link
  • Swap image sides
  • Animate on scroll
  • Intensity

Scroll: image into focus

09 · focus-pull
Scroll motionAdd section
Screenshot of the Scroll: image into focus section in the Vale preset.
Scroll: image into focus, as it looks in the Vale preset (captured part-way through its scroll).

A photograph comes from a soft blur into focus as it reaches the centre of the screen, with a hairline "focus scale". Good for a product hero moment; it can show a product and its price.

Key settings

  • Product
  • Show product price
  • Image
  • Caption
  • Eyebrow label
  • Heading
  • Text
  • Button label
  • Button link
  • LayoutImage and text side by side · Wide image, text below
  • Animate on scroll
  • Intensity

Scroll: moving text lines

10 · scroll-marquee
Scroll motionAdd section
Screenshot of the Scroll: moving text lines section in the Vale preset.
Scroll: moving text lines, as it looks in the Vale preset (captured part-way through its scroll).

Slow serif lines that drift on their own and follow the scroll: down and they travel their way, up and they come back.

Key settings

  • SeparatorBronze dot · Dash · Slash · None
  • Text sizeLarge · Medium
  • Show hairlines between lines
  • Animate on scroll
  • Intensity
  • Drift speed
Blocks (1)
Line
Text, Type style, Direction

Scrolling product story

11 · sticky-product-story
Scroll motionAdd section
Screenshot of the Scrolling product story section in the Vale preset.
Scrolling product story, as it looks in the Vale preset (captured part-way through its scroll).

A product photograph stays pinned while feature steps scroll past; the photograph changes per step and the story ends on the product form (variant, price, add to cart).

Key settings

  • Product
  • Eyebrow label
  • Heading
  • Label above the product
  • Show dynamic checkout buttons
  • Animate on scroll
  • Intensity
Blocks (1)
Step
Image, Label, Heading, Text

Scroll: maker panels

12 · route-stack
Scroll motionAdd section
Screenshot of the Scroll: maker panels section in the Vale preset.
Scroll: maker panels, as it looks in the Vale preset (captured part-way through its scroll).

The route from each workshop to one destination: a row of place chips, then one large panel per stop (maker, place, text, spec rows, products, link), ending in a destination panel.

Tip: Each stop can list products or a collection. If you set a link label, also set the link.

Key settings

  • Eyebrow label
  • Heading
  • Route note
  • Divider before the destination
  • Animate on scroll
  • Panel entranceSlide in from the side · Rise from below
  • Scroll length per stop
  • Intensity
Blocks (2)
Stop
Heading, Place, Place code, Image, Text, Row N label, Row N value, Show products, Products label, Products, Collection, Link label, Link
Destination
Heading, Heading, italic part, Place, Place code, Text, Show image, Image, Caption, Link label, Link

Scroll: curtain reveal

13 · curtain-wipe
Scroll motionAdd section
Screenshot of the Scroll: curtain reveal section in the Vale preset.
Scroll: curtain reveal, as it looks in the Vale preset (captured part-way through its scroll).

A scene change: the section arrives as a plain curtain (a title card), pins, and the curtain lifts like a blind or parts like a theatre curtain onto a full-bleed photograph.

Key settings

  • Image
  • Eyebrow label
  • Heading
  • Text
  • Button label
  • Button link
  • Text positionBottom · Center
  • OpeningLifts like a blind · Parts in the middle
  • Curtain color scheme
  • Curtain label
  • Curtain title
  • Animate on scroll
  • Intensity

Scroll: developing photos

14 · develop-sequence
Scroll motionAdd section
Screenshot of the Scroll: developing photos section in the Vale preset.
Scroll: developing photos, as it looks in the Vale preset (captured part-way through its scroll).

Plates that "develop" like photographs in a tray: washed out and warm at first, coming up to full exposure as they reach the middle of the screen. A caption reads "Developing" until the picture is fixed.

Key settings

  • Eyebrow label
  • Heading
  • Side note
  • Image shapeMixed (landscape and portrait) · Portrait (4:5) · Square · Landscape (4:3)
  • Show "Developing / Fixed" label
  • Animate on scroll
  • Intensity
Blocks (1)
Plate
Image, Caption, Text, Link

Scroll: settling headline

15 · headline-settle
Scroll motionAdd section
Screenshot of the Scroll: settling headline section in the Vale preset.
Scroll: settling headline, as it looks in the Vale preset (captured part-way through its scroll).

A large headline arrives widely spaced and pale, and draws its letters together into tight display tracking as it settles.

Key settings

  • Eyebrow label
  • Heading
  • Meta line
  • Text
  • Button label
  • Button link
  • Image
  • Type styleSerif capitals · Serif italic · Grotesk
  • AlignmentCenter · Left
  • Animate on scroll
  • Intensity

Scroll: split screen

16 · split-reveal
Scroll motionAdd section
Screenshot of the Scroll: split screen section in the Vale preset.
Scroll: split screen, as it looks in the Vale preset (captured part-way through its scroll).

A split screen: the text column pins while photographs scroll past, each opening from the bottom edge. The step in view is lit in the pinned index.

Key settings

  • Eyebrow label
  • Heading
  • Text
  • Button label
  • Button link
  • Text columnLeft · Right
  • Animate on scroll
  • Intensity
Blocks (1)
Step
Image, Heading, Text

Scroll: numbered chapters

17 · chapter-counter
Scroll motionAdd section
Screenshot of the Scroll: numbered chapters section in the Vale preset.
Scroll: numbered chapters, as it looks in the Vale preset (captured part-way through its scroll).

A giant serif chapter number stays pinned beside the story and rolls over (01, 02, 03) as each chapter reaches the middle of the screen, with a hairline that fills as you read.

Key settings

  • Eyebrow label
  • Heading
  • Animate on scroll
  • Intensity
Blocks (1)
Chapter
Chapter label, Heading, Text, Image, Link label, Link